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Books as Souvenirs of the Digital Reading Experience: Another Case for Bundling
This was originally published in Digital Book World, October 8, 2012 By Rich Fahle, Founder and CEO and Bibliostar.TV We live in a world of platforms. We carry our print books, we browse on our computers, we read on devices or tablets or even phones. We listen to books in the car, or on our power walks or subway platforms. And for many of us, we mix all of the above, creating our own unique, multi-platform reading cocktail. The idea […]
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Transmedia and the Art of Brand Storytelling
Part two of two-part series on transmedia and the changing landscape of media, including the evolving role of online video. You can read part one here. In my previous post, Are You Ready for the Transmedia Revolution?, we looked at the foundational elements of transmedia, a communication strategy that is quickly becoming the standard for storytellers of every kind. As we discussed, with transmedia’s multi-platform outreach approach, people can engage with your story on a deeper level than any single […]
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Are You Ready for the Transmedia Revolution?
Part one of two-part series on transmedia and the changing landscape of media, including the changing role of online video. You can read part two of the series, Transmedia and the Art of Brand Storytelling here. Transmedia has become one of the hottest buzzwords in the entertainment and advertising world, gradually reshaping the way we engage with stories of all kinds. Once a collection of siloed channels with their own unique agendas, media formats like paper books, DVD movies, websites, […]
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Book Video: Not an Oxymoron Anymore
There’s an ongoing discussion in the publishing business about the value of book trailers; the short, promotional videos often produced as part of the marketing campaign to support a book’s big release. Even if you’re a big reader, it’s possible that you’ve never seen a book trailer before. Unlike their better-known cousins from Hollywood, there are no established forums or venues dedicated to the viewing and discussion of book trailers. No packed movie houses, no IMDB, Rotten Tomatoes or Apple […]
